The European Apprentice

Objectives

·         To understand and use appropriate persuasive language as a marketing tool

·         To better understand application of languages in a commercial context

Skills

·         Listening and speaking skills

·         Teamwork

·         Research using internet and social media video clips

·         Presentation skills

·         Entrepreneurship and development of understanding of the commercial world

School groups will visit the recently refurbished Newcastle University Language Resource Centre to take part in a competitive challenge to develop a marketing campaign in French for an assigned product. Split into small teams, pupils will have to create and pitch their designs to various linguist industry representatives who will also offer support in terms of presenting marketing strategy and experience. Current University student language ambassadors will also be on hand to assist pupils during the day.

Programme: 

Please be aware that the programme is currently provisional and may be subject to change.

09:15                           Arrival & Registration

09:30                           ‘Why languages are important to our business’ Industry Linguist (TBC)

09:50                           Text analysis activities:

• Exercise 1: Online marketing
• Exercise 2: Responding to complaints

11:00                           Break

11:15                           Viewing of French video advertisements (identification of key words)

11:20                           Translation exercise

12:00                           Lunch (provided free of charge)

12:45                           Main task: Each group will develop a short French advertisement for a chosen ‘Routes’ product using ‘Linguacast’ animation with support from student ambassadors

14:00                           Brand logo matching activity

14:20                           Presentation of finished adverts

14:30                           Feedback and prize-giving

14:45                           Departure

Booking information: 

Please register using the links available. Places are available for either 5 or 10 pupils of French per school (assuming 1 accompanying teacher per 5 pupils) but please be aware that registration does not automatically guarantee attendance and will only be fully confirmed following further correspondence with the Routes North East team. Many thanks in advance for your cooperation.
For further information please call 0191 208 5454 or email routesne@ncl.ac.uk