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This project, hosted and organised by SOAS, would make use of the institution’s specific language focus, expertise and media facilities. Community languages would be used to make an advert which would advertise London to prospective visitors, as a tie-in with the 2012 games.
In this advert, schoolchildren who speak Bengali could make an advert (with a script substantially in Bengali) for visitors from Bangladesh. An academic from SOAS would be involved in helping to script the advert on the first day of the event, and the second day would consist of filming in the SOAS media suite.